Erica coriifolia is a common species in the south-western area of the Western Cape. The plant has an erect growth form with some of its branches spreading and hairless like the leaves. The leaves may be opposite or growing in threes, somewhat pressed to the stem.

E. coriifolia has small to medium, pink, urn-shaped flowers with prominent, variable pink sepals tipped with darker keels, growing in clusters. Sepals may be longer or shorter than the corolla. The tip of the corolla turns brown quite early; this may appear like protruding anthers (Baker et al, 1967).