The flowers of Erica subdivaricata grow in groups of four at stem-tips, often at the tips of numerous, small side-branchlets. The flowers have bell-shaped, open-mouthed corollas. Mostly white or creamy white, some rose-flushed flowers are seen. The petal tips in picture flare wider than usually seen. The four broad-tipped petals are dry. The flowers become from 2 mm to 4 mm in diameter and not much longer than that.

The anthers are usually pale brown and not exserted. The straight style is also included in the corolla. The honey-scented flowers are sought after by bees and other insects.

Flowering happens from before midsummer to autumn, sometimes to after midwinter (Marais, (Ed.), 2017; Bean and Johns, 2005; Bond and Goldblatt, 1984; Kidd, 1983; iNaturalist).