The flower of Hibiscus aethiopicus var. ovata may be pale yellow to creamy as in the photo, or occasionally reddish pink, usually pale. The flowers grow solitary from leaf axils.
Below the corolla there is a green collar or epicalyx consisting of ten to twelve narrow, fringed bracts. The five obovate petals are roughly triangular, spreading from the base to a flat or slightly rounded tip, strongly rounded in the upper angles. The corolla forms a shallow, open bowl, about 5 cm in diameter, its upper margins sagging slightly.
This species has no dark eye at the base of the corolla as do many other local Hibiscus species. The flower has the typical Hibiscus central staminal column with many yellow-anthered stamens pointing outwards.
Higher up, at the top of this column, the five red-purplish, globular stigmas where pollen has to reach, are conspicuously presented. The style branches of these stigmas each represents its own carpel with ovary locule or chamber where seeds will form. The seeds have a velvety covering (Van Wyk and Malan, 1997; Manning, 2009).