The fruits of the wild rosemary are embedded in long downy white hairs resembling cotton wool. This grows as the flowers disappear. Abundant flowering leads to an ample snow-like covering for the shrub. The Afrikaans name of kapokbossie (snow shrublet) may also refer to the white flowers and not only to these fluffy seed-heads.
The plant is an obvious choice for winter rainfall area gardens; both for looks and hardiness, especially given its low water needs. This plant was photographed in the West Coast National Park in August (Manning, 2007; www.plantzafrica.com).