Erica glomiflora var. glomiflora flowers are urn-shaped to conic, white or shades of pink including deep pink. The four corolla lobes are shallowly rounded and erect or slightly outcurved. The slightly sticky flowers become from 6 mm to 10 mm long.

There are eight purplish stamens included in the corolla, bearing hairy tails. The dark style is sometimes exserted (Vlok and Schutte-Vlok, 2015; Manning, 2007; Moriarty, 1997; iNaturalist).