The flowers of Erica fairii nod in small, compact, stem-tip clusters on sticky stalks of up to 2 mm long.

There are leaf-like, membranous bracts of about 6 mm long against the base of the flower. They veer away at their tips, cream to whitish in colour. The whitish, sticky sepals are nearly linear and keeled with gland-haired marginal fringes. The sepals fold in around the bulging part of the corolla, about two thirds of its length.

The narrowly urn-shaped to ovoid corolla is white and very sticky. It becomes about 8 mm long, ending in four obtusely pointed lobes with faintly toothed margins.

The stamens are included in the corolla, well shorter than the style. The top-shaped, ridged ovary is hairless and pale greenish white with slender style, the stigma compact.

Flowering happens from summer to early winter, occasionally all year round (Baker and Oliver, 1967; iNaturalist).