Erica ericoides, previously known as Blaeria ericoides, is a dense, woody shrub that grows to 1 m in height and as wide. The leaves are short, stubby and hairy, growing in tight clusters.
It is found on lower fynbos slopes from the Cape Peninsula to around Bredasdorp, one of many Western Cape endemics. The plant still has a stable population early in the 21st century.
This photo was taken on Table Mountain during March (Bond and Goldblatt, 1984; iSpot).