Gazania rigida is a stemless, low-growing plant with dense leaf tufts or rosettes.
The leaves are usually lobed or dissected elliptically with margins rolled under. The lower surfaces are white and woolly, also roughly hairy above.
The daisy flowers grow solitary on woolly stalks. They have orange or yellow ray florets that usually have dark markings at the base in a ring around the disk. The disk flowers are the fertile ones while the ray florets are sterile.
The plant can produce quite a show as the one in the photograph did during August near Worcester (Manning, 2007; Vlok and Schutte-Vlok, 2010).